The Love Parade, 1929, a Perfectly Played Picture, Practically Packed, and the Paramount of Panoramas of Romance!

Classic Film Aficionados

The Love Parade The Love Parade   The Love Parade The Love Parade The Love Parade The Love Parade

The Love Parade premiered in New York City on Tuesday, November 19, 1929 at the Criterion Theater, opening with all of the fanfare (Maurice Chevalier in attendance[i]), and the jubilant expectation of the first-nighters at a grandiose-opening of the newest play on the Great White Way or the generous welcome-home-celebration for the World-Series Champion. Movie-goers paid $2.00 a ticket, which was a significant drop from the opening night rate of $11.00[ii] to view the first sound-film operetta; Parade did not open on its own, for it faced three plays[iii] that premiered on the same night,[iv] albeit, a field of fairly weak contenders for the entertainment-seekers’ dollars. To set all of this aforementioned knowledge in a practical historical perspective, these outrageously high prices at the Criterion Theater were paid-out just three weeks after the Stock Market Crash of Tuesday, October 29, 1929.[v] Parade had…

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